diff --git a/pom.xml b/pom.xml
index 82fc0bb168..bbc7a68fc6 100644
--- a/pom.xml
+++ b/pom.xml
@@ -12,7 +12,7 @@
 	<modules>
 		<module>spring-bootstrap</module>
 		<module>spring-bootstrap-service</module>
-		<module>spring-bootstrap-applications</module>
+		<module>spring-bootstrap-starters</module>
 		<module>spring-bootstrap-launcher</module>
 		<module>spring-bootstrap-samples</module>
 		<module>spring-bootstrap-cli</module>
diff --git a/spring-bootstrap-applications/pom.xml b/spring-bootstrap-starters/pom.xml
similarity index 89%
rename from spring-bootstrap-applications/pom.xml
rename to spring-bootstrap-starters/pom.xml
index d43f99b7f5..f0e983358c 100644
--- a/spring-bootstrap-applications/pom.xml
+++ b/spring-bootstrap-starters/pom.xml
@@ -7,18 +7,18 @@
 		<artifactId>spring-bootstrap-parent</artifactId>
 		<version>0.0.1-SNAPSHOT</version>
 	</parent>
-	<artifactId>spring-bootstrap-applications</artifactId>
+	<artifactId>spring-bootstrap-starters</artifactId>
 	<packaging>pom</packaging>
 	<properties>
         <spring.bootstrap.version>0.0.1-SNAPSHOT</spring.bootstrap.version>
         <start-class>org.springframework.bootstrap.main.Spring</start-class>
 	</properties>
 	<modules>
-		<module>spring-bootstrap-application</module>
-		<module>spring-bootstrap-batch-application</module>
-		<module>spring-bootstrap-integration-application</module>
-		<module>spring-bootstrap-jpa-application</module>
-		<module>spring-bootstrap-web-application</module>
+		<module>spring-bootstrap-starter</module>
+		<module>spring-bootstrap-batch-starter</module>
+		<module>spring-bootstrap-integration-starter</module>
+		<module>spring-bootstrap-jpa-starter</module>
+		<module>spring-bootstrap-web-starter</module>
 	</modules>
     <dependencyManagement>
       <dependencies>
@@ -34,22 +34,22 @@
         </dependency>
         <dependency>
           <groupId>org.springframework.bootstrap</groupId>
-          <artifactId>spring-bootstrap-web-application</artifactId>
+          <artifactId>spring-bootstrap-web-starter</artifactId>
           <version>${spring.bootstrap.version}</version>
         </dependency>
         <dependency>
           <groupId>org.springframework.bootstrap</groupId>
-          <artifactId>spring-bootstrap-jpa-application</artifactId>
+          <artifactId>spring-bootstrap-jpa-starter</artifactId>
           <version>${spring.bootstrap.version}</version>
         </dependency>
         <dependency>
           <groupId>org.springframework.bootstrap</groupId>
-          <artifactId>spring-bootstrap-batch-application</artifactId>
+          <artifactId>spring-bootstrap-batch-starter</artifactId>
           <version>${spring.bootstrap.version}</version>
         </dependency>
         <dependency>
           <groupId>org.springframework.bootstrap</groupId>
-          <artifactId>spring-bootstrap-integration-application</artifactId>
+          <artifactId>spring-bootstrap-integration-starter</artifactId>
           <version>${spring.bootstrap.version}</version>
         </dependency>
       </dependencies>
diff --git a/spring-bootstrap-applications/spring-bootstrap-batch-application/pom.xml b/spring-bootstrap-starters/spring-bootstrap-batch-starter/pom.xml
similarity index 77%
rename from spring-bootstrap-applications/spring-bootstrap-batch-application/pom.xml
rename to spring-bootstrap-starters/spring-bootstrap-batch-starter/pom.xml
index e727ddd4a4..34327eaca7 100644
--- a/spring-bootstrap-applications/spring-bootstrap-batch-application/pom.xml
+++ b/spring-bootstrap-starters/spring-bootstrap-batch-starter/pom.xml
@@ -4,15 +4,15 @@
 	<modelVersion>4.0.0</modelVersion>
 	<parent>
 		<groupId>org.springframework.bootstrap</groupId>
-		<artifactId>spring-bootstrap-applications</artifactId>
+		<artifactId>spring-bootstrap-starters</artifactId>
 		<version>0.0.1-SNAPSHOT</version>
 	</parent>
-	<artifactId>spring-bootstrap-batch-application</artifactId>
+	<artifactId>spring-bootstrap-batch-starter</artifactId>
 	<packaging>pom</packaging>
 	<dependencies>
 		<dependency>
 			<groupId>${project.groupId}</groupId>
-			<artifactId>spring-bootstrap-application</artifactId>
+			<artifactId>spring-bootstrap-starter</artifactId>
 			<version>${project.version}</version>
 			<type>pom</type>
 		</dependency>
diff --git a/spring-bootstrap-applications/spring-bootstrap-jpa-application/pom.xml b/spring-bootstrap-starters/spring-bootstrap-integration-starter/pom.xml
similarity index 76%
rename from spring-bootstrap-applications/spring-bootstrap-jpa-application/pom.xml
rename to spring-bootstrap-starters/spring-bootstrap-integration-starter/pom.xml
index a56eff4c1a..79e943f6e3 100644
--- a/spring-bootstrap-applications/spring-bootstrap-jpa-application/pom.xml
+++ b/spring-bootstrap-starters/spring-bootstrap-integration-starter/pom.xml
@@ -4,15 +4,15 @@
 	<modelVersion>4.0.0</modelVersion>
 	<parent>
 		<groupId>org.springframework.bootstrap</groupId>
-		<artifactId>spring-bootstrap-applications</artifactId>
+		<artifactId>spring-bootstrap-starters</artifactId>
 		<version>0.0.1-SNAPSHOT</version>
 	</parent>
-	<artifactId>spring-bootstrap-jpa-application</artifactId>
+	<artifactId>spring-bootstrap-integration-starter</artifactId>
 	<packaging>pom</packaging>
 	<dependencies>
 		<dependency>
 			<groupId>${project.groupId}</groupId>
-			<artifactId>spring-bootstrap-application</artifactId>
+			<artifactId>spring-bootstrap-starter</artifactId>
 			<version>${project.version}</version>
 		</dependency>
 	</dependencies>
diff --git a/spring-bootstrap-applications/spring-bootstrap-integration-application/pom.xml b/spring-bootstrap-starters/spring-bootstrap-jpa-starter/pom.xml
similarity index 76%
rename from spring-bootstrap-applications/spring-bootstrap-integration-application/pom.xml
rename to spring-bootstrap-starters/spring-bootstrap-jpa-starter/pom.xml
index 3dd7e4f845..41c6129209 100644
--- a/spring-bootstrap-applications/spring-bootstrap-integration-application/pom.xml
+++ b/spring-bootstrap-starters/spring-bootstrap-jpa-starter/pom.xml
@@ -4,15 +4,15 @@
 	<modelVersion>4.0.0</modelVersion>
 	<parent>
 		<groupId>org.springframework.bootstrap</groupId>
-		<artifactId>spring-bootstrap-applications</artifactId>
+		<artifactId>spring-bootstrap-starters</artifactId>
 		<version>0.0.1-SNAPSHOT</version>
 	</parent>
-	<artifactId>spring-bootstrap-integration-application</artifactId>
+	<artifactId>spring-bootstrap-jpa-starter</artifactId>
 	<packaging>pom</packaging>
 	<dependencies>
 		<dependency>
 			<groupId>${project.groupId}</groupId>
-			<artifactId>spring-bootstrap-application</artifactId>
+			<artifactId>spring-bootstrap-starter</artifactId>
 			<version>${project.version}</version>
 		</dependency>
 	</dependencies>
diff --git a/spring-bootstrap-applications/spring-bootstrap-application/pom.xml b/spring-bootstrap-starters/spring-bootstrap-starter/pom.xml
similarity index 92%
rename from spring-bootstrap-applications/spring-bootstrap-application/pom.xml
rename to spring-bootstrap-starters/spring-bootstrap-starter/pom.xml
index f67aae20b1..1d41ed08d1 100644
--- a/spring-bootstrap-applications/spring-bootstrap-application/pom.xml
+++ b/spring-bootstrap-starters/spring-bootstrap-starter/pom.xml
@@ -4,10 +4,10 @@
 	<modelVersion>4.0.0</modelVersion>
 	<parent>
 		<groupId>org.springframework.bootstrap</groupId>
-		<artifactId>spring-bootstrap-applications</artifactId>
+		<artifactId>spring-bootstrap-starters</artifactId>
 		<version>0.0.1-SNAPSHOT</version>
 	</parent>
-	<artifactId>spring-bootstrap-application</artifactId>
+	<artifactId>spring-bootstrap-starter</artifactId>
 	<packaging>jar</packaging>
 	<dependencies>
 		<dependency>
diff --git a/spring-bootstrap-applications/spring-bootstrap-web-application/pom.xml b/spring-bootstrap-starters/spring-bootstrap-web-starter/pom.xml
similarity index 87%
rename from spring-bootstrap-applications/spring-bootstrap-web-application/pom.xml
rename to spring-bootstrap-starters/spring-bootstrap-web-starter/pom.xml
index b9ad9f5898..b9a6e5035c 100644
--- a/spring-bootstrap-applications/spring-bootstrap-web-application/pom.xml
+++ b/spring-bootstrap-starters/spring-bootstrap-web-starter/pom.xml
@@ -4,15 +4,15 @@
 	<modelVersion>4.0.0</modelVersion>
 	<parent>
 		<groupId>org.springframework.bootstrap</groupId>
-		<artifactId>spring-bootstrap-applications</artifactId>
+		<artifactId>spring-bootstrap-starters</artifactId>
 		<version>0.0.1-SNAPSHOT</version>
 	</parent>
-	<artifactId>spring-bootstrap-web-application</artifactId>
+	<artifactId>spring-bootstrap-web-starter</artifactId>
 	<packaging>jar</packaging>
 	<dependencies>
 		<dependency>
 			<groupId>${project.groupId}</groupId>
-			<artifactId>spring-bootstrap-application</artifactId>
+			<artifactId>spring-bootstrap-starter</artifactId>
 			<version>${project.version}</version>
 		</dependency>
 		<dependency>